Additionally, by presenting the content in two different ways H&M was able to appeal to more viewers and increase the visibility of their campaign. This strategy helped generate buzz for the campaign. The teaser clips were pulled directly from the full ad and posted a couple of days before the full videos. Each post included #hm as well as a link to the H&M website. There were a total of 6 posts per influencer and 24 posts for the campaign.
Hannah Simone - British-Canadian television hostess, actress, and former fashion model known for her performance on the TV series New Girl.Tyler Posey - American actor known for his starring role on the MTV series Teen Wolf.
Peyton List - American actress and model known for her performances on Disney Channel & in the Diary of a Wimpy Kid film series.In the case study, we review H&M’s marketing approach, brand goals, results, and the factors that led to the campaign’s overall success. Through collaborations with prominent celebrity influencers, H&M produced four highly engaging video ads that showcased several of its newest holiday outfits to over 12M consumers. In this marketing case study, we explore how H&M leveraged a range of celebrity influencers to promote its holiday line on social media. For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! Marketing Case Study: How H&M Reached 12M Consumers Through 4 Sponsored Videos
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